This week sees me jetting if to Marrakech to speak at a global logistics and postal conference on the topic of innovation - a subject close to my heart. I have two slots on the agenda as one of the speakers has dropped out which gives me a chance to present a paper I have just published in which I compare and contrast a number of innovation techniques.
The first session will focus on my take Blue Ocean Strategy - a book published in 2005 by two INSEAD professors in which they define an approach for finding uncontested market space - blue ocean. The book is based on research from 150 companies over a long period of time and provides a framework for finding and potentially exploiting these new opportunities.
The second session, as I mention, is a comparison of four different innovation approaches which concludes with a timeline of innovation overlaid on an economic model which provides a great contextual insight into the models.
This will be my first time in Marrakech so it will be an interesting trip.
Attendance at the conference was a little down on predictions and as always it is disappointing when a lot of work has been put in by the organisers and people don't show.
The hotel for the event, Palmerie Hotel and Golf resort, is about 25 minutes out of the centre if Marrakech - the journey from the airport was chaotic to say the least with thousands of mopeds criss crossing across all lanes of traffic. How many accidents there I have no idea but it must be significant.
Luckily I had a high level of engagement in the workshop sessions and the output was useful in both sessions and the feedback was positive. I must admit that at the start of the second session I had some doubts but the strategy map session proved to be a great success.
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Location:Marrakech
