HowardWright.com

Whether the weather will stop the st Albans craft market

It's Friday night and just heard the weather forecast for tomorrow and trying to decide whether the weather will have an effect on the market tomorrow - should we go and set up or should we stay at home and keep warm!

If we go we are having a stock clearance sale with 50% off much of the stuff we made last year to get ready for some great new ideas I have for 2012.



- Posted using BlogPress from my iPad

Location:St Albans Craft Market 11th February 2012

How things fit together

I was talking with a new author who's book I have just published about marketing the book and the role social media plays. My first question with the book, the website and social media is - what are you trying to achieve and how will you you know when you have?

Writings book is a major step in anyone's life - a significant moment when you see your name on Amazon and have a book with your name on it on the shelf.

Some people write to generate business, others for vanity, and for some people it is something that they just have to do.

For this new author he is looking for the book to generate new consultancy business so is using it as a marketing/brand vehicle. If this is the driver then all your efforts should be focused on diving people to the website where you can engage then in whatever it is you do.