Thoughts following the World Innovation Conference in New York May 5th
and 6th
This has been an interesting conference for me in many ways
– from the point of live blogging the event as well as being a participant.
A bloggers perspective
On the first point as blogger at the conference, it was
interesting that the balance of bloggers vs. twitteres has changed since I live
blogged the last conference at TED in February this year. I think there were
less than 2 or 3 people blogging at the event and probably 20 – 30 people
tweeting in the bloggers hub - as well as people in the audience. There was a
real passion about the twitterers that I have not seen for a while; they are
evangelistic about the technology and very passionate about their twitter
client. This could just have been that more twitterers had been invited or that
blogging is loosing a bit of it cache. To be fair most of the twitterers were
going to go back and blog about the conference but the spontaneity and instant
response to the tweets seem to engage those at the conference.
I still have to admit that I don’t fully understand the
benefit of twittering and that could be my age I guess or that I need to get
into it a bit more. I am going to try it out over the next seven weeks as I
journey across the US on my Roadtrip (twitter name: wrighth1). I seem to have
produced a large amount of narrative over the two days and I hope that people
will find it useful – at least one publication has picked it up and wants to
collaborate on a setries of articles so we will see where that goes. As I was
parallel blogging on the my own blog (www.howardwright.com)
and the PBConnect blog (www.pbconnect.com/blog)
it has been interesting to see how many people have been visiting my site which
has averaged 300 – 400 visits per day over the two days – 8 times the normal
site traffic.
From the bloggers hub we had a good view of the audience and
could gauge how engaged they were with the speaker by the number of phone screens
lit up – I think Clayton Christensen had the least phone screens and C.K.
Palahad had the most.
Participants view
As for the conference itself – have I learnt anything new?
Well not really – many of the presentations I have seen and/or heard before.
I have, however, gained an appreciation of the whole – by
putting this group of speakers together, I have probably gained an
understanding and appreciation of the how the academic community is viewing
Innovation. As with much academic work it was mostly backward looking and
citing examples from today - what I didn’t get really was an appreciation of
how things are going to change over the next 3 – 5 years in innovation which
was, for me disappointing – maybe I expected too much!
The idea of the ‘One thing’ that will change the world was
an interesting topic for the conference and I would have expected the speakers
to give me their one thing or at least the moderators to pull the one thing
out. Unfortunately this didn’t happen and I guess much of what we saw was
generic material and not produced specifically for the conference.
Anyway, here are my ‘one
things’ that I got from the speakers I saw:
- ·
Paul
Saffo: Don’t fear change
- ·
C. K.
Prahalad: Seek new practice not best practice
- ·
Vijay Govindarajan:
Manage for today but make sure you have initiatives for the future
- ·
Clayton
Christensen: Don’t ignore the companies at the bottom of the food chain.
- ·
Dan
Ariely: People are prepared to cheat as long as it does not affect their
moral view of themselves.
Overall the conference was interesting and I was privaledged
to have met some fellow bloggers and tweeters who shared common interests.
Fortunatley I was blogging on behalf of Pitney Bowes and therefore didn’t have
to pay hard cash to go to the event, I think if I had had to pay real money I
would have been disappointed in that there was nothing really knew and no great
examples of Innovation.
Over the next few weeks I will be traveling on a Roadtrip
across the US – blogging and tweeting as I go and this will give me time to
ponder further what I have heard and maybe get some insight into the future of
Innovation.
Follow my travels on my blog (www.travelwrightblog.com) or by following my
tweets at wrighth1.